Teller of
kitchen table
stories.
I've built and sold a company, coached over 1,400 married men through the hardest chapters of their lives, and consulted alongside 7-figure professionals. Now I run Ascend Media — helping coaches and consultants turn their expertise into the authority presence it deserves.
Who I Am
I tell the stories
most people skip over.
I was 11 years old, living with my grandma in Orange County. We didn't have much. I wanted stickers for my skateboard binder but couldn't afford them — so I printed my own. Friends wanted them. I started selling them for $5 for two. That was my first business. I didn't know it then, but the lesson stuck: you don't wait for permission to build something.
By high school I was selling clothes and skateboard decks, running a website on Yahoo Site Builder, writing a blog about skate meetups and giveaways. The hustle never stopped — it just grew up. At 26 I founded The Protein Co., a food brand built around gluten-free, vegan Protein Donuts. We built it from scratch and sold it in 2018. That exit taught me more about identity, resilience, and what actually matters than anything I could've learned in a classroom.
Then came three years at Empowered Man — the work that changed everything. Over 650 married men navigating divorce, disconnection, and identity loss. High performers in every external category, completely lost behind closed doors. I stopped seeing coaching as a career move and started seeing it as a calling.
Now I run Ascend Media — a done-for-you content and authority platform for coaches and consultants who are sitting on a decade of expertise the world hasn't found yet. And I still work directly with a small number of men through my coaching practice. Both things are true. Neither one cancels the other out.
What I Do
Three things.
All connected.
Ascend Media
Done-For-You Authority & YouTube Growth
Built for coaches, consultants, and 7-figure service brands who are done being the best-kept secret. We handle the entire content machine — scripting, production, YouTube SEO, PR placement, and funnel buildout — so your expertise finally reaches the audience it deserves.
See Client Results →Marriage & Leadership
For High-Performing Married Men
You've built something real at work. But the same drive that got you there is costing you at home. I work with a small number of high-performing married men on the one place most coaches won't go — the kitchen table.
Start with the Newsletter →The Joey Wilder Show
Podcast · Newsletter · Entrepreneur Magazine
41 episodes. 6,000+ newsletter subscribers. Featured in Entrepreneur Magazine, USA Today, Yahoo Finance, and more. The show goes where most podcasts won't — into the real conversations about what it takes to lead and love simultaneously.
Listen Now →The Work Speaks
Results from real
people, real work.
Science-backed fitness & training
Content became the engine. Every video works while I sleep.
Helping coaches, consultants & service providers grow
From solitude to scale — the content system changed everything for my business.
Remote sales & business coaching for entrepreneurs
My channel turned into an inbound machine — people show up to calls already sold.
High ticket sales training for closers & agency owners
Clients tell me they binged my content before buying. That's the ROI I was looking for.
Sales coaching for closers — turning objections into income
I finally look like the expert I am. The system runs without me touching an edit.
Lead qualification SaaS — automating the sales process
Ascend built our entire channel from scratch. The content drives qualified demo requests.
High-ticket sales coaching & closing strategy
Just getting started — and the foundation is already built right.
Ready to be the
next case study?
See the full portfolio of client results from the YouTube Content Engine.
See All Results →Free Masterclass
Watch how we
build the engine.
See the exact YouTube growth strategy we use to take coaches and consultants from invisible to inbound — in under 60 days. No fluff, no theory. Just the system.
▶ Watch the Masterclass
Featured Writing
Published in Entrepreneur Magazine.
Hard-earned wisdom on business, marriage, and what it actually takes to lead.
Starting My First Business at 11 Taught Me These 4 Lifelong Lessons
The lessons from a sticker business at age 11 that still drive everything today.
Read on Entrepreneur → Thought LeadersI've Worked with Over 400 Married Entrepreneurs — Here are 4 Lessons
What actually happens when you're scaling a business and a marriage at the same time.
Read on Entrepreneur → Building a BusinessHow to Turn Your Podcast Into a Movement That Inspires and Converts
Four strategies to build a podcast that earns a real audience and drives revenue.
Read on Entrepreneur → Building a Business4 Business Principles That Can Turn Your Marriage into a True Partnership
The same frameworks that scale companies can transform your most important relationship.
Read on Entrepreneur → MarketingSmart Marketers Use This 4-Step Framework for Every Email Campaign
The systematic approach that improves open rates and conversions.
Read on Entrepreneur → Full ArchiveView All 10 Articles →
entrepreneur.com/author/joey-wilder
The Joey Wilder Show
Hard truths about marriage, money, and what it actually takes to lead a life worth living. Updated weekly.
Listen Now → Newsletter · WeeklyThe Weekly Letter
One email a week. Hard-earned wisdom on marriage, business, and building a legacy that actually means something.
Join Free →Free Community
Join the YouTube
Growth Secrets Community.
A free Skool community for coaches, consultants, and service-based founders who want to grow on YouTube, build authority, and turn content into clients.
