Teller of
kitchen table
stories.
I've built and sold a company, coached over 1,400 married men through the hardest chapters of their lives, and consulted alongside 7-figure professionals. Now I run Ascend Media — helping coaches and consultants turn their expertise into the authority presence it deserves.
Who I Am
I tell the stories
most people skip over.
I was 11 years old, living with my grandma in Orange County. We didn't have much. I wanted stickers for my skateboard binder but couldn't afford them — so I printed my own. Friends wanted them. I started selling them for $5 for two. That was my first business. I didn't know it then, but the lesson stuck: you don't wait for permission to build something.
By high school I was selling clothes and skateboard decks, running a website on Yahoo Site Builder, writing a blog about skate meetups and giveaways. The hustle never stopped — it just grew up. At 26 I founded The Protein Co., a food brand built around gluten-free, vegan Protein Donuts. We built it from scratch and sold it in 2018. That exit taught me more about identity, resilience, and what actually matters than anything I could've learned in a classroom.
Then came three years at Empowered Man — the work that changed everything. Over 650 married men navigating divorce, disconnection, and identity loss. High performers in every external category, completely lost behind closed doors. I stopped seeing coaching as a career move and started seeing it as a calling.
Now I run Ascend Media — a done-for-you content and authority platform for coaches and consultants who are sitting on a decade of expertise the world hasn't found yet. And I still work directly with a small number of men through my coaching practice. Both things are true. Neither one cancels the other out.
What I Do
Three things.
All connected.
Ascend Media
Done-For-You Authority & YouTube Growth
Built for coaches, consultants, and 7-figure service brands who are done being the best-kept secret. We handle the entire content machine — scripting, production, YouTube SEO, PR placement, and funnel buildout — so your expertise finally reaches the audience it deserves.
See Client Results →Executive Coaching
for High-Achieving Men
The Work Most Coaches Won't Do
You've built something real at work. But the same drive that got you there is costing you at home. I work with a small number of high-performing married men on the one place most coaches won't go — the kitchen table.
Start with the Newsletter →The Joey Wilder Show
Podcast · Newsletter · Entrepreneur Magazine
Real conversations about marriage, money, faith, and what it actually costs to lead at the highest level. No filters. No scripts. Just the truth most people are afraid to say out loud.
Listen Now → ✦ Be a GuestThe Work Speaks
Results from real
people, real work.
Science-backed fitness & training
Content became the engine. Every video works while I sleep.
Helping coaches, consultants & service providers grow
From solitude to scale — the content system changed everything for my business.
Remote sales & business coaching for entrepreneurs
My channel turned into an inbound machine — people show up to calls already sold.
High ticket sales training for closers & agency owners
Clients tell me they binged my content before buying. That's the ROI I was looking for.
Sales coaching for closers — turning objections into income
I finally look like the expert I am. The system runs without me touching an edit.
Lead qualification SaaS — automating the sales process
Ascend built our entire channel from scratch. The content drives qualified demo requests.
High-ticket sales coaching & closing strategy
Just getting started — and the foundation is already built right.
Ready to be the
next case study?
See the full portfolio of client results from the YouTube Content Engine.
Apply Now →Free Masterclass
Watch how we
build the engine.
See the exact YouTube growth strategy we use to take coaches and consultants from invisible to inbound — in under 60 days. No fluff, no theory. Just the system.
▶ Watch the Masterclass
Featured Writing
Published in Entrepreneur Magazine.
Hard-earned wisdom on business, marriage, and what it actually takes to lead.
Starting My First Business at 11 Taught Me These 4 Lifelong Lessons
The lessons from a sticker business at age 11 that still drive everything today.
Read on Entrepreneur → Thought LeadersI've Worked with Over 400 Married Entrepreneurs — Here are 4 Lessons
What actually happens when you're scaling a business and a marriage at the same time.
Read on Entrepreneur → Building a BusinessHow to Turn Your Podcast Into a Movement That Inspires and Converts
Four strategies to build a podcast that earns a real audience and drives revenue.
Read on Entrepreneur → Building a Business4 Business Principles That Can Turn Your Marriage into a True Partnership
The same frameworks that scale companies can transform your most important relationship.
Read on Entrepreneur → MarketingSmart Marketers Use This 4-Step Framework for Every Email Campaign
The systematic approach that improves open rates and conversions.
Read on Entrepreneur → Full ArchiveView All 10 Articles →
entrepreneur.com/author/joey-wilder
The Joey Wilder Show
Real conversations about marriage, money, faith, and what it costs to lead at the highest level. No filters. No scripts. Just the truth most people won't say.
Listen Now → Newsletter · WeeklyThe Weekly Letter
One email a week. Hard-earned wisdom on marriage, business, and building a legacy that actually means something.
Join Free →Free Community
Join the YouTube
Growth Secrets Community.
A free Skool community for coaches, consultants, and service-based founders who want to grow on YouTube, build authority, and turn content into clients.
