Helping Founders Turn Visibility and Trust Into Predictable Revenue Through Authority Marketing and Fractional CMO Support.

If your brand is being seen but not converting, we’ll help you fix that fast—using SEO, PR, and high-converting messaging systems tailored to your market.

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Featured Thought Leader in Entrepreneur Magazine

His Thought Leadership extends to the pages of Entrepreneur Magazine, where he shares high-level insights on business strategy, marketing, leadership, psychology, and personal mastery—helping high-earning men break through limitations and achieve extraordinary success.

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THE JOURNEY: FROM ENTREPRENEUR TO INDUSTRY LEADER

The Protein Co.

(San Diego Protein Company)

Before his tenure at The Idea Collective, Joey founded The Protein Co. in 2014, a health food company that revolutionized the market with its innovative gluten-free, vegan, and no-sugar-added Protein Donuts. From startup to acquisition in 2018, his entrepreneurial journey was marked by strategic innovation and market disruption, a story he shares in his most recent book (available on Amazon)—detailing the lessons, struggles, and victories along the way.

The Idea Collective / Thought Leader

As the CMO of The Idea Collective (now Thought Leader), Joey leveraged his entrepreneurial skills to make an impact in the consulting industry. Under his leadership, the company experienced significant growth and helped over 250 individuals earn a spot on the prestigious TEDx stage. His expertise in brand positioning, authority building, and storytelling made him a sought-after strategist for industry leaders looking to take their message to a global audience.

Empowered Man

Joey then joined Empowered Man as the Client Success Director from 2020 to 2023, where he helped over 650 men become better fathers, husbands, and leaders. The program was dedicated to personal growth, improved communication, and strong leadership for men navigating divorce and relationship strugglessaving marriages and transforming families in the process. But Joey knew his work wasn’t finished. He saw a bigger mission—to create a complete transformation system for men, built on behavioral psychology, leadership, and real-world strategies that WORK. That’s when Modern Man Brotherhood & Marriage Breakthrough Method™ was born.

Discover the Proven System That Has Helped 1,100+ Men Take Back Control of Their Relationships and Masculine Leadership

INTRODUCING THE MARRIAGE BREAKTHROUGH METHOD™ MOBILE APP

Marriage support app icon for men using the Breakthrough Method

A step-by-step, proven framework designed for high-achieving men who refuse to settle for mediocrity in their relationships and lives.

This isn’t just about saving your marriage .

It’s about transforming YOU into the kind of man who naturally inspires respect, attraction, and deep connection.

FOR ENTREPRENEURS & BUSINESS LEADERS: BUILD YOUR AUTHORITY & SCALE YOUR REVENUE

Introducing the Authority Accelerator

Are you an expert, entrepreneur, or business owner who wants to become the go-to authority in your space and generate high-value clients effortlessly?

🚀 Authority = More Impact.

More Income. More Influence.

WHAT YOU'LL GET:

  • Guaranteed Major Media Features to elevate your credibility

  • SEO-Optimized Content that positions you as the expert

  • Podcast & Publication Strategies to expand your reach

  • The Blueprint to High-Ticket Clients who seek YOU out

🔥 I’ve helped 15+ businesses scale to 6-7 figures and established 1,100+ professionals as thought leaders in their fields.

Are you an expert, entrepreneur, or business owner who wants to become the go-to authority in your space and generate high-value clients effortlessly?

Join the #1 Newsletter for High-Achieving Men in Business

Your career shouldn’t cost you your marriage.

Learn the secrets to having both.

WARNING: Side Effects of Joining This Newsletter Include ...

  • Laughing at jokes sharper than a dad’s comeback

  • Re-thinking your relationship and business game entirely

  • You might even look forward to your inbox (weird, right?)

I Consent to Receive SMS Notifications, Alerts & Occasional Marketing Communication from company. Message frequency varies. Message & data rates may apply. Text HELP to (629) 302-3027 for assistance. You can reply STOP to unsubscribe at any time.

TESTIMONIALS

What others are saying

"I didn’t save my marriage—I rebuilt myself. I’m an entirely new me!"

"A man without direction is like a car without a steering wheel—just drifting. The moment you take ownership of yourself, your emotions, and your leadership, that’s when everything changes. Fill your bucket first, then lead with strength."

- Rob E

"For the first time in a long time, I feel like I’m finally in control—I can breathe again."

"Before you can lead your family, you have to lead yourself. A man running on empty can’t pour into others. Fill your own bucket first—because when you do, you don’t just survive… you lead with strength, clarity, and purpose."

- Brodie L

This space is different because you’re not juggling life while trying to grow—you’re here, fully engaged."

"Transformation doesn’t happen when you’re half in, half out. You have to be fully present, fully committed. No distractions, no ‘video off’—just you, showing up and doing the work."

- Mike & Thuy S.

"I came in lost, ready to walk away. I left with clarity, direction, and a fire to lead."

"Sometimes, you hit a point where you’re ready to throw in the towel—but that’s exactly when the breakthrough happens. This wasn’t just a last-ditch effort; it was the moment everything changed. You don’t just survive… you reclaim your life."

- Matt W.

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