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Before his tenure at The Idea Collective, Joey founded The Protein Co. in 2014, a health food company that revolutionized the market with its innovative gluten-free, vegan, and no-sugar-added Protein Donuts. From startup to acquisition in 2018, his entrepreneurial journey was marked by strategic innovation and market disruption, a story he shares in his most recent book (available on Amazon)—detailing the lessons, struggles, and victories along the way.
As the CMO of The Idea Collective (now Thought Leader), Joey leveraged his entrepreneurial skills to make an impact in the consulting industry. Under his leadership, the company experienced significant growth and helped over 250 individuals earn a spot on the prestigious TEDx stage. His expertise in brand positioning, authority building, and storytelling made him a sought-after strategist for industry leaders looking to take their message to a global audience.
Joey then joined Empowered Man as the Client Success Director from 2020 to 2023, where he helped over 650 men become better fathers, husbands, and leaders. The program was dedicated to personal growth, improved communication, and strong leadership for men navigating divorce and relationship struggles—saving marriages and transforming families in the process. But Joey knew his work wasn’t finished. He saw a bigger mission—to create a complete transformation system for men, built on behavioral psychology, leadership, and real-world strategies that WORK. That’s when Modern Man Brotherhood & Marriage Breakthrough Method™ was born.
Guaranteed Major Media Features to elevate your credibility
SEO-Optimized Content that positions you as the expert
Podcast & Publication Strategies to expand your reach
The Blueprint to High-Ticket Clients who seek YOU out
Laughing at jokes sharper than a dad’s comeback
Re-thinking your relationship and business game entirely
You might even look forward to your inbox (weird, right?)
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"I didn’t save my marriage—I rebuilt myself. I’m an entirely new me!"
"A man without direction is like a car without a steering wheel—just drifting. The moment you take ownership of yourself, your emotions, and your leadership, that’s when everything changes. Fill your bucket first, then lead with strength."
- Rob E
"For the first time in a long time, I feel like I’m finally in control—I can breathe again."
"Before you can lead your family, you have to lead yourself. A man running on empty can’t pour into others. Fill your own bucket first—because when you do, you don’t just survive… you lead with strength, clarity, and purpose."
- Brodie L
This space is different because you’re not juggling life while trying to grow—you’re here, fully engaged."
"Transformation doesn’t happen when you’re half in, half out. You have to be fully present, fully committed. No distractions, no ‘video off’—just you, showing up and doing the work."
- Mike & Thuy S.
"I came in lost, ready to walk away. I left with clarity, direction, and a fire to lead."
"Sometimes, you hit a point where you’re ready to throw in the towel—but that’s exactly when the breakthrough happens. This wasn’t just a last-ditch effort; it was the moment everything changed. You don’t just survive… you reclaim your life."
- Matt W.
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